{"id":255479,"date":"2022-11-05T00:01:00","date_gmt":"2022-11-05T00:01:00","guid":{"rendered":"https:\/\/haftavasool.com\/haftavasool\/?p=255479"},"modified":"2022-11-05T00:01:00","modified_gmt":"2022-11-05T00:01:00","slug":"twitter-hit-by-2-things-elon-factor-and-ex-india-head-on-layoffs","status":"publish","type":"post","link":"https:\/\/haftavasool.com\/haftavasool\/blog\/2022\/11\/05\/twitter-hit-by-2-things-elon-factor-and-ex-india-head-on-layoffs\/","title":{"rendered":"&#8220;Twitter Hit By 2 Things. Elon Factor And&#8230;&#8221;: Ex India Head On Layoffs"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div itemprop=\"articleBody\" id=\"ins_storybody\"><!-- \n\n<div itemprop=\"articleBody\" class=\"sp-cn ins_storybody\" id=\"ins_storybody\">--><\/p>\n<div class=\"ins_instory_dv\"><span itemprop=\"video\" itemscope=\"\" itemtype=\"https:\/\/schema.org\/VideoObject\"><meta itemprop=\"headline\" content=\"'Did Not Expect Massive Layoff At India Team': Ex Twitter India chief\"\/><meta itemprop=\"name\" content=\"'Did Not Expect Massive Layoff At India Team': Ex Twitter India chief\"\/><meta itemprop=\"description\" content=\"'Did Not Expect Massive Layoff At India Team': Ex Twitter India chief\"\/><meta itemprop=\"thumbnailUrl\" content=\"https:\/\/c.ndtvimg.com\/2022-10\/i3tbo0vo_elon-musk_625x300_28_October_22.jpg\"\/><meta itemprop=\"uploadDate\" content=\"2022-11-05T00:01:48+05:30\"\/><meta itemprop=\"embedUrl\" content=\"https:\/\/www.ndtv.com\/video\/embed-player\/?id=664041&amp;category=embed&amp;autostart=1&amp;pWidth=650&amp;pHeight=403&amp;embed_type=story&amp;mute=1&amp;autostart=1&amp;mutestart=true&amp;ctitle=1&amp;miniplayer=1&amp;cache=2022\"\/><meta itemprop=\"ContentUrl\" content=\"https:\/\/ndtvod.pc.cdn.bitgravity.com\/23372\/ndtv\/04112022_n_ManishMaheshwari_126442_99779_320.mp4\"\/><meta itemprop=\"duration\" content=\"T5M40S\"\/><\/span><\/p>\n<p><iframe id=\"videoembed\" class=\"videembedload\" src=\"https:\/\/c.ndtvimg.com\/2022-10\/i3tbo0vo_elon-musk_625x300_28_October_22.jpg\" data-src=\"https:\/\/www.ndtv.com\/video\/embed-player\/?id=664041&amp;category=embed&amp;autostart=1&amp;pWidth=650&amp;pHeight=403&amp;embed_type=story&amp;mute=1&amp;autostart=1&amp;mutestart=true&amp;ctitle=1&amp;miniplayer=1&amp;cache=2022\" scrolling=\"no\" frameborder=\"0\" allowtransparency=\"true\" style=\"border:none; overflow:hidden; width:100%; height:403px; padding-bottom: 0px;padding-left:0px;\"><\/iframe><\/p>\n<p class=\"ins_instory_dv_caption sp_b\">Elon Musk bought and immediately took over the management at Twitter a week ago.<\/p>\n<\/div>\n<p><b class=\"place_cont\">New Delhi: <\/b><\/p>\n<p>On a day when new owner Elon Musk started mass layoff at Twitter, including half the India staff being sacked, Twitter&#8217;s former India head Manish Maheshwari said he was not expecting this &#8220;to happen this quickly&#8221;.<\/p>\n<p>Twitter has been hit by two things at the same time, he told NDTV.<\/p>\n<p>&#8220;One is the imminent recession \u2014 companies have been tightening their belts. But in this case there&#8217;s the whole Elon factor and the pressure he&#8217;s facing to bring things into a much better shape than what he has inherited,&#8221; said Mr Maheshwari, who held the Twitter position until a year ago.<\/p>\n<p>Speaking on the 8-dollar charge plan for verified handles, besides the sackings and other planned cost-cutting, he pointed towards a general trend of &#8220;going towards profitability&#8221;.<\/p>\n<p>&#8220;We&#8217;ve seen that in the startup world in India and also globally,&#8221; he said.<\/p>\n<p>While the number of people laid off in India was not immediately available, sources said employees in the sales, engineering and partnerships divisions were &#8220;affected&#8221;, apart from the two departments that were disbanded. In all, more than <a href=\"https:\/\/www.ndtv.com\/india-news\/twitter-sacks-marketing-and-communications-department-in-india-sources-3490740\" target=\"_self\" rel=\"noopener noreferrer\">50 per cent of the workforce of about 200 has been sacked<\/a>, sources said.<\/p>\n<p>Twitter India&#8217;s product head Shirish Andhare has removed his designation from his Twitter bio but not responded to media queries, <em>Money Control <\/em>reported.<\/p>\n<p>On the rationale behind changes coming in big and fast \u2014 Elon Musk took ownership just a week ago \u2014 Mr Maheshwari said, &#8220;I think one thing is clear. There is a bit of consolidation&#8230; that critical functions will be carried out centrally, such as engineering and content moderation.&#8221; This means less focus on regional specifities.<\/p>\n<p>&#8220;Usually such things take time. There is a knowledge transfer and handover-takeover of functions. Here it seems they have taken a high-level view that &#8216;ok, are you working on a critical product, and are you working on a critical revenue stream or set of clients?&#8217; If the answer is no, you&#8217;ve been laid off,&#8221; he explained.<\/p>\n<p>&#8220;I think its pretty harsh and broad-brushed,&#8221; he added.<\/p>\n<p>He described the work culture at the company when he was there. &#8220;We stood up for each other. There was a focus on learning and also teaching. There was a focus on building something with local context in mind. All that is changing.&#8221;<\/p>\n<p>Asked about advertisers holding back Twitter ad spend as content moderation takes a beating due to staff cuts in particular, he said &#8220;brand safety&#8221; is important to advertisers. &#8220;They need to be sure that their ads are shown next to the right kind of content.&#8221;<\/p>\n<p>Content moderation \u2014 flagging or taking down misleading and hate content, for example \u2014 has suffered ever since Elon Musk took over. He has said &#8220;activists&#8221; who are against free speech have misled companies.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.ndtv.com\/india-news\/twitter-india-ex-head-on-layoffs-twitter-hit-by-2-things-one-is-the-elon-musk-factor-3491957\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Elon Musk bought and immediately took over the management at Twitter a week ago. New Delhi: On a day when new owner Elon Musk started mass layoff at Twitter, including half the India staff being sacked, Twitter&#8217;s former India head Manish Maheshwari said he was not expecting this &#8220;to happen this quickly&#8221;. Twitter has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":255480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[130247,56063,59423,305124,66764],"_links":{"self":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts\/255479"}],"collection":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/comments?post=255479"}],"version-history":[{"count":0,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts\/255479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/media\/255480"}],"wp:attachment":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/media?parent=255479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/categories?post=255479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/tags?post=255479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}