![\"TikTok](\"https:\/\/c.ndtvimg.com\/2023-04\/7j0c9d8g_tiktok-generic-reuters_625x300_04_April_23.jpg\"\/ "\\"TikTok")
<\/div>\nTikTok announced Monday that it will offer text-only posts.<\/p>\n<\/div>\n
San Francisco: <\/b><\/p>\n
TikTok, the social platform known for its addictive video content, announced Monday that it will offer text-only posts, becoming the latest tech giant to offer an alternative to embattled Twitter.<\/p>\n
The text posts on TikTok will most closely resemble similar offerings on Instagram, which earlier this month also launched a challenge to Twitter — which owner Elon Musk renamed X —\u00a0 called Threads.<\/p>\n
Like Meta-owned Threads, TikTok benefits from its size, with around 1.4 billion monthly active users, according to specialist site Business of Apps.<\/p>\n
But unlike Facebook’s parent company, it has chosen to integrate its new text-only feature into its app rather than launch a separate product, as Meta did with Threads.<\/p>\n
TikTok’s version will remain more visual than a Twitter or Threads post, with users able to add a color background, music and stickers to the post.<\/p>\n
The Chinese-owned company said the new format will expand “boundaries of content creation for everyone on TikTok” and tap into the “creativity” seen in comments and captions, the company said.<\/p>\n
In addition to Threads, smaller platforms such as Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, but none have so far dethroned it despite its troubles.<\/p>\n
Musk last week said Twitter has lost roughly half of its advertising revenue, leaving an opportunity for the challengers.<\/p>\n
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)<\/i><\/p>\n
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