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<\/div>\nHaldiram’s has responded to the reports about the buyout by Tata Group. Photo: Reuters<\/p>\n<\/div>\n
A recent report by Reuters dated September 6 claimed that popular snack brand Haldiram’s was apparently in talks with investors to sell a stake in the company. Tata Group’s consumer unit was said to be one of the interested parties seeking to buy about 51% stake in the company, which Haldiram’s valued at $10 billion. However, a new statement by Haldiram’s has refuted the claims of the takeover made by the report.<\/p>\n
Also Read:<\/strong>\u00a0Ratan Tata Celebrates Air India Win With Adorable Flight-Shaped Cookies<\/a><\/p>\n The Tata Consumer Products group has multiple products under its belt already. Photo: Facebook.<\/em><\/sub><\/p>\n<\/div>\n Haldiram’s is a well-known food brand known for its sweets and savouries. The brand started in 1937 and is now a household name. Bhujia, namkeen, mithai, ghevar and laddoos are some of the popular items sold at Haldiram’s<\/a> outlets. Those who frequently visit the stores would be aware that they have also forayed into the Quick-Service Restaurant (QSR) segment by serving hot dishes and freshly prepared snacks. According to Euromonitor International, Haldiram’s has nearly a 13% share in India’s snack market which is almost equal to Lay’s chips.<\/p>\n Haldiram’s management has stated that they are not in a discussion with Tata Group about a takeover. “We categorically deny recent reports of a 51% stake sale and wish to clarify that we are not engaged in any discussions with Tata Consumer<\/a> Products,” read a statement by Haldiram’s.<\/p>\n Meanwhile, the report set off a discussion on social media and the shares of Tata Consumer Products surged before closing at a high. Interestingly, Tata already owns UK-based tea company Tetley and also has a partnership with Starbucks in India.<\/p>\n<\/div>\n![\"gd6l71r\"](\"https:\/\/c.ndtvimg.com\/2023-02\/gd6l71r_tata-consumers_625x300_03_February_23.jpg?im=FaceCrop,algorithm=dnn,width=650,height=400\"\/)
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