{"id":379153,"date":"2023-10-12T17:33:00","date_gmt":"2023-10-12T17:33:00","guid":{"rendered":"https:\/\/haftavasool.com\/haftavasool\/blog\/2023\/10\/12\/zerodhas-nikhil-kamath-explains-why-he-has-stopped-buying-ultra-luxury-brands\/"},"modified":"2023-10-12T17:33:00","modified_gmt":"2023-10-12T17:33:00","slug":"zerodhas-nikhil-kamath-explains-why-he-has-stopped-buying-ultra-luxury-brands","status":"publish","type":"post","link":"https:\/\/haftavasool.com\/haftavasool\/blog\/2023\/10\/12\/zerodhas-nikhil-kamath-explains-why-he-has-stopped-buying-ultra-luxury-brands\/","title":{"rendered":"Zerodha&#8217;s Nikhil Kamath Explains Why He Has Stopped Buying Ultra-Luxury Brands"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div itemprop=\"articleBody\" id=\"ins_storybody\"><!-- \n\n<div itemprop=\"articleBody\" class=\"sp-cn ins_storybody\" id=\"ins_storybody\">--><\/p>\n<div class=\"ins_instory_dv\">\n<div class=\"ins_instory_dv_cont\"><img decoding=\"async\" title=\"Zerodha's Nikhil Kamath Explains Why He Has Stopped Buying Ultra-Luxury Brands\" alt=\"Zerodha's Nikhil Kamath Explains Why He Has Stopped Buying Ultra-Luxury Brands\" id=\"story_image_main\" src=\"https:\/\/c.ndtvimg.com\/2023-10\/8c0dbmvo_nikhil-kamath_625x300_12_October_23.jpg\"\/><\/div>\n<p class=\"ins_instory_dv_caption sp_b\">Ultra-luxury brands &#8220;play you,&#8221; according to Nikhil Kamath.<\/p>\n<\/div>\n<p>Zerodha co-founder Nikhil Kamath recently claimed that he no longer purchases ultra-luxury brands due to what he perceives as arrogance in their marketing strategies. Mr Kamath was speaking at the latest episode of his podcast <em>&#8216;WTF is with Nikhil Kamath&#8217;<\/em>, titled <em>&#8216;WTF Goes into Building a Fashion, Beauty, or Home Brand?&#8217;<\/em>. During the show, he opined that ultra-luxury brands intentionally make the customer build a relationship or get on a list to buy their products, not because they can&#8217;t make a million of those products but because their &#8220;strategy of being arrogant&#8221; has served them well.\u00a0<\/p>\n<p>&#8220;In the last 3-4 years, I have completely stopped buying from ultra luxury brands like Hermes and Louis Vuitton because I feel they play you. Their entire marketing strategy seems to be to offend and get some kind of a reaction out of you and then buy from them. The most offensive thing is to go to a shop where they are marking up a product one is to 1,000 times and then say you can&#8217;t buy this product until you build a relationship with us or get on a list or all of these hoops that you have to jump through,&#8221; Nikhil Kamath said.\u00a0<\/p>\n<p><iframe loading=\"lazy\" title=\"Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w\/ Kishore, Raj, and Ananth\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/hjiZ11lKCrU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>He further added, &#8220;It is not because they can&#8217;t manufacture more of that&#8230;they can go make a million of these bags and stuff but that strategy of being arrogant has worked so well for them that I think people have to be cognizant of that.&#8221;<\/p>\n<p><strong>Also Read |\u00a0<a href=\"https:\/\/www.ndtv.com\/offbeat\/bengaluru-man-shares-his-auto-driver-was-juspays-chief-growth-officer-4473760\">Bengaluru Man Shares His Auto Driver Was Juspay&#8217;s Chief Growth Officer<\/a><\/strong><\/p>\n<p>Kishore Biyani, founder of Future Group who was a guest at the show, then highlighted the difference between his approach with Big Bazar and the ultra-luxury brands. Mr Biyani stated that Big Bazaar was built on three things &#8211; fear, greed and altruism. He explained that &#8216;greed&#8217; is that the products are available at lower prices and &#8220;fear&#8221; is that it won&#8217;t be available after a while. All the brands are built on appealing to your ego and vanity, he said.\u00a0<\/p>\n<p>Further, differentiating between Big Bazaar and the ultra-luxury brands, Mr Biyani said that they were going after greed and fear and the ultra-luxury brands were going after ego and vanity.\u00a0<\/p>\n<p>The podcast episode lasted nearly 3.5 hours. It delved into what goes on to scaling fashion beauty or a home brand from Rs 0 to Rs 100 crore and beyond. Guests spoke on topics such as brand names, logos, community building, SEO, and marketplace strategies.<\/p>\n<\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.ndtv.com\/feature\/zerodhas-nikhil-kamath-explains-why-he-has-stopped-buying-ultra-luxury-brands-4476198\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Ultra-luxury brands &#8220;play you,&#8221; according to Nikhil Kamath. Zerodha co-founder Nikhil Kamath recently claimed that he no longer purchases ultra-luxury brands due to what he perceives as arrogance in their marketing strategies. Mr Kamath was speaking at the latest episode of his podcast &#8216;WTF is with Nikhil Kamath&#8217;, titled &#8216;WTF Goes into Building a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":379154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[352710,355577,65617,449258,449257,449259,387645,449256],"_links":{"self":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts\/379153"}],"collection":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/comments?post=379153"}],"version-history":[{"count":0,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/posts\/379153\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/media\/379154"}],"wp:attachment":[{"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/media?parent=379153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/categories?post=379153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/haftavasool.com\/haftavasool\/wp-json\/wp\/v2\/tags?post=379153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}