![\"'Take](\"https:\/\/c.ndtvimg.com\/2024-05\/0k2phnu_ec-meme_625x300_23_May_24.jpg?im=FaceCrop,algorithm=dnn,width=650,height=400\"\/ "\\"'Take")
<\/div>\nElection Commission’s “Laaptaa Ladies” meme.<\/p>\n<\/div>\n
The Election Commission of India (ECI) has taken a creative approach to boost voter turnout in the 6th phase of the ongoing Lok Sabha elections, leveraging a trending meme from the popular Netflix film “Laapataa Ladies.”<\/p>\n
Directed by Kiran Rao and produced by her and Aamir Khan, the film follows the story of two newlyweds who find themselves separated from their husbands right after their weddings. It stars Sparsh Shrivastav, Nitanshi Goel, Pratibha Ranta and Ravi Kishan.<\/p>\n
In one memorable scene from the movie, the protagonist (Sparsh Shrivastav), who hails from a village and doesn’t speak English fluently, nervously asks his wife (Nitanshi Goel), “Poori\u00a0English\u00a0bolkar\u00a0dikhaye [May I speak in full English?]” before expressing his love for her.\u00a0<\/p>\n
The ECI has ingeniously adapted this scene into a meme template, with the protagonist saying, “poori\u00a0English\u00a0bolkar\u00a0dikhaye” to his wife, and then\u00a0goes\u00a0on to say, “let’s\u00a0go vote.”\u00a0<\/p>\n
\u201cThis election season\u00a0take\u00a0your \u2018sajni’ on a voting date,\u201d the ECI\u00a0wrote ,\u00a0referencing the film’s hit song \u2018Sajni’ by Arijit Singh and Ram Sampath.\u00a0<\/p>\n
See here:<\/p>\n
\nThis election season take your “sajni” on a voting date\u2728#YouAreTheOne<\/a>#Phase6<\/a>#GeneralElections2024<\/a>#LokSabhaElections2024<\/a>#ChunavKaParv<\/a>#DeshKaGarv<\/a>#IVote4Sure<\/a>#LaapataaLadies<\/a>pic.twitter.com\/jOuwTCrPZo<\/a><\/p>\n